Customer Development Case Study: Dropbox

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2:48 p.m. June 09, 2010 sharelomer says:

Learned a lot! Thank you!

2:12 p.m. April 24, 2010 ehwinter says:

#sllconf was great, but this presentation really stood out with some key insights. What I pulled from this talk was that Dropbox used enthusiastic users to accomplish the prospect/customer education hurdle. They enticed referrals with bi-directional referral rewards (brilliant) to foster virality.