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For the past 20 years, Katie Paine has been providing marketers and communications professionals...For the past 20 years, Katie Paine has been providing marketers and communications professionals with tools, data and information to help them make better business decisions. Katie was an initial founder of the Institute for Public Relations special commission on measurement and evaluation. She served as the US liaison to the European Standards Task Force to set international standards for media evaluation. She writes a regular column for PR News on corporate image and crisis communications and contributes to PRNews, Communications World, PR Week, and Business Marketing. An accomplished speaker, Paine frequently lectures to conferences and universities including The Conference Board, The American Strategic Management Institute, the PRSA, the IABC, the Institute for International Research, the International Public Relations Research Conference, NewComm Forum, and many others.more